Architects of Taste: Discover Katkoot's Creative Vision in Winemaking
Introduction
In the world of winemaking, tradition often meets innovation, but few do it as uniquely as Katkoot. Founded by brothers Giovanni and Francesco Bassan, this artisanal brand brings an avant-garde approach to Italian wineries, crafting limited-edition wines deeply rooted in their Italian heritage.
The Collaborative Vision
The brothers have embarked on an exhilarating journey to rediscover their origins and craft an exceptional product.Joining forces with a diverse team, they've woven a tapestry of creative minds into the brand's narrative:
Kshitij Kankaria, an Indian fashion stylist and brand consultant, brings his storytelling prowess to the Katkoot family. He's now instrumental in shaping creative brand strategy and consultancy through his initiative, SOAK.
Michele Lamy, a distinguished French cultural and fashion icon, boasts a versatile career as a clothing designer, performer, film producer, and restaurateur. Notably recognized as the life partner of Rick Owens, her multifaceted expertise and experience have been a guiding force for the Katkoot brand, providing invaluable inspiration and direction to the Bassan brothers in their journey.
Jamail Odedra, a veteran in the design industry, contributes his expertise with a distinct line of design objects rooted in Morocco. His unique freeform shapes serve as centerpieces and home decor, notably including the reusable bases for the iconic Katkoot bottles.
The Artistic Fusion
Katkoot’s DNA blends heritage with a forward-looking ethos, melding art, design, and viticulture. The brand embodies a creative narrative, as seen in their one-of-a-kind bottles, meticulously designed by visual artist Giovanni, each a part of a greater artistic dialogue.
Partnered with Francesco, an accredited sommelier and businessman, the brand stands out for disrupting conventional wine practices while rediscovering its origins, invoking a sense of community and creative expression.
A Taste of Uniqueness
‘Equal and Opposite’ is Katkoot’s underlying philosophy, reflected not just in their bottle designs but in the wine itself. Each bottle boasts a unique base, symbolizing the authenticity of the product. Collaborations with diverse artists promise a fresh look for every limited edition, with the added promise of paying it forward to budding talents.
Noteworthy Collaborations
The brand’s collaborations have been nothing short of extraordinary, from a special edition in collaboration with 66 North to exclusive events at Soho House Berlin and Mykonos, and even a notable pairing with Nike and Yoon Ambush at VooStore in Berlin. Additionally, the Bassan brothers were invited by the iconic Italian house of Armani to present their wines at the Emporio Armani store in the south of France for special guests at Cannes, marking a prestigious collaboration that further elevated the brand's presence.
An Inclusive Approach
Katkoot’s strategy, as shared by brand consultant Kshitij Kankaria, focuses on inclusivity, targeting a diverse audience passionate about art, design, architecture and more. The brand’s aim isn’t just to appeal to luxury wine enthusiasts but to educate and captivate individuals hungry for knowledge and creativity.