Discovering Fischersund: A Family-Run Beacon of Icelandic Aesthetics
Introduction
Founded in 2017, Fischersund is not just a perfumery but a vibrant art collective brought to life by a creative family. The collective includes siblings Jónsi, who is well known as a member of the acclaimed post-rock band Sigur Rós and a self-taught perfumer, Lilja, Ingibjörg, and Sigurrós, alongside their partners Sindri and Kjartan. Nestled in the heart of Reykjavík at Fischersund 3, this concept store stands as a sanctuary for those captivated by unique lifestyle and design elements, blending artisan fragrances, tailor-made music, and ethereal visual arts into a comprehensive sensory experience tailored for aesthetic adventurers and lifestyle enthusiasts.
A Storied Space: From Bakery to Boutique
The building that houses Fischersund is steeped in history, having served various roles, including that of a bakery, before becoming the eclectic store it is today. The structure features distinctive wooden beams in its basement that hail from an old ship—a testament to the Icelandic tradition of repurposing sturdy maritime wood for building materials, a practice common when resources were scarce on the island. Adding to the store’s charm is an antique organ that once filled the space with music. Famously played by Jónsi of Sigur Rós, this organ has been ingeniously transformed into a 'perfume organ,' where fragrances are now artfully categorized and displayed. This creative reuse not only preserves the organ’s legacy but also enhances the olfactory experience for visitors, merging history with modern sensory delights.
Entering Another World
Stepping into Fischersund is like walking into another world, where each element is carefully curated to transport visitors away from the mundane into a realm of artistic expression and sensory exploration. The fusion of sight, sound, and scent creates a mystical ambiance that mirrors the enchanting landscapes of Iceland, making a visit to Fischersund a memorable journey into the heart of Icelandic creativity.
Artisan Craftsmanship at its Core
At the heart of Fischersund's offerings is its dedication to hand-crafted perfume making, which forms the core of the brand. Utilizing high-quality Icelandic oils, each perfume is hand-poured and sustainably packaged right in Iceland. This artisan approach ensures that every item not only embodies personal craftsmanship but also reflects a commitment to sustainability and the expression of Icelandic cultural heritage.
As you wander through the aromatic aisles of Fischersund, let each scent guide you through Iceland's storied landscapes and the artistic visions that have turned this store into a cultural landmark. Whether it’s the unique perfumes or the immersive atmosphere, Fischersund is a testament to the beauty and creativity of Iceland.