Hidden Gems: Emerging Scandinavian Fashion Brands That Deserve Your Attention
Another Aspect
Founded upon a deeply ingrained belief, Another Aspect is a brand committed to meticulous consideration at every step of its fashion journey. This dedication extends from the sourcing of raw materials, through processing and craftsmanship, all the way to packaging, shipping, and the product's life in the hands of the consumer. The brand's ethos centers around responsible fashion consumption, transcending the conventional boundaries of clothing production.
Another Aspect's collections are born from a profound appreciation for everyday routines and the anticipation of new adventures. By building upon timeless archetypal designs and classic elements, the brand aspires to create garments that seamlessly complement the wearer's daily journey—whether on familiar paths or uncharted routes.
At the heart of their responsible design philosophy lies a fundamental belief: a product is only as good as the materials from which it's crafted. This principle fuels their tireless quest for the perfect fabrics, as they understand that material selection shapes every facet of a garment's lifecycle. It influences its carbon footprint, its behavior after washing, and its potential for recycling at the end of its life—a testament to Another Aspect's unwavering commitment to sustainable and conscientious fashion.
Won Hundred
Nikolaj Nielsen, a seasoned industry professional who dared to defy convention by dropping out of school at 16 to immerse himself in the world of fashion, founded Won Hundred in 2004. His driving force was a burning desire to challenge the established norms of the fashion industry and to express his unique perspective. Drawing inspiration from Denmark's rich design heritage and the realms of art, music, and cinema, Won Hundred presents a collection of meticulously crafted, well-fitting essentials, marked by an understated yet deeply personal attention to detail.
At the heart of Won Hundred's offerings are versatile staples such as denim, tailored shirts, jackets, sweatshirts, and casual pieces. These garments seamlessly blend comfort and functionality with a minimalist aesthetic, all while infusing a touch of daring innovation. The brand's founder, Nikolaj Nielsen, draws upon the profound influence of Scandinavian design, which has significantly shaped his creative vision. Headquartered in Copenhagen, Won Hundred embodies the belief that minimalism can be both forward-thinking and timeless.
Vinny’s
In the world of fashion, some brands stand out not only for their style but also for the captivating stories they tell. Vinny's, founded in Copenhagen in 2020 by Virgil Nicholas and named after his son, Vincent, is one such brand. Virgil believes that every product should have an emotional component, a story to tell, and Vinny's shoes embody this philosophy.
Virgil's journey into fashion began with the launch of Superbial, one of the original Scandi-style blogs in 2008. His vision was to share his unique style and foster a supportive fashion community. Later, he co-founded Les Deux in 2010 and ventured into brand consultancy, helping fashion brands find their voice and visual identity. All of this started while he was studying for his Bachelor of Business Administration at Copenhagen Business School, where he laid the foundation for his future endeavors.
Vinny's isn't just about shoes; it's about embracing a story, a legacy, and empowerment. When you choose Vinny's, you invest in craftsmanship, style, and a narrative that celebrates family and heritage. As Virgil Nicholas rightly puts it, "A shoe should be empowering. It should make you feel like you can get out there and do it!" So why wait? Step into a pair of Vinny's and let your style tell its own story.
OpéraSPORT
OpéraSPORT, established in 2019 by the dynamic duo Stephanie Gundelach and Awa Malina Stelter, stands as a testament to their enduring friendship and combined expertise. Stephanie, a renowned creative with a background in freelance consultancy and styling, partners with Awa, whose extensive knowledge in design and production adds another layer of strength to the brand.
OpéraSPORT embodies the fusion of Parisian elegance and Copenhagen's sporty edge, effortlessly blending classic and contemporary styles. Their collections are a harmonious symphony, exuding sophistication while retaining a sporty allure, offering luxurious experiences at an accessible price point, and embracing sustainability without compromising on sensuality.
At the core of OpéraSPORT's ethos lies an unwavering commitment to responsibility. Their production process mirrors this dedication, exclusively utilizing recycled or organic fabrics and maintaining a production volume that aligns with demand. This approach allows them to create and produce clothing that is not only responsible and relevant but also upholds the highest standards of design and aesthetics.