Knickerbocker: The Brooklyn-Based Brand Reviving Classic American Style
Knickerbocker is a New York-based clothing brand that has been making waves in the fashion industry since its inception in September 2013. Founded by Andrew Livingston, Knickerbocker is a brand that is deeply rooted in the history and culture of New York, with a strong focus on quality, sustainability, and community.
Knickerbocker's history began when the business bought a factory on the border of Brooklyn and Queens in order to establish itself as a manufacturer. Knickerbocker's original goal was to establish a friendly environment where people could get together to express their appreciation for doing things their own way.
Walking through the doors of the Knickerbocker factory, you would have been greeted with a skateboard ramp amongst rows of sewing machines, fabrics, and a lengthy cutting table. The factory was more than just a manufacturing facility - it was a vehicle that provided an opportunity to experiment with the nuances of fashion production, from the textiles to the machinery and finishing of a garment.
Throughout these formative years, Knickerbocker developed a great respect for people and the creative process, which has been a key value that the company has worked relentlessly to uphold. Knickerbocker works closely with mills and factories that share its principles of producing enduring products based on integrity today, conducting business with the same attraction as it did within the four walls of its factory.
Knickerbocker developed its own brand from the factory, rooted on traditional American fashion. The brand is a cocktail of influences, fusing Andrew's early years in the factory with his passion for the arts, music, sport, and America's numerous rich subcultures.
Knickerbocker's collection is based on the idea of producing valued goods for its clients. Each collection has been thoughtfully created with function and purpose in mind, a narrative to tell, and an emphasis on originality, tradition, sustainability, and serving future generations.
The Knickerbocker brand's commitment to sustainability is at its core. Knickerbocker has a comprehensive strategy for sustainability, making sure that every step of the production process is as environmentally friendly as possible, from material sourcing to manufacturing techniques.
In April 2021, Knickerbocker opened its first flagship store on the corner of Wooster and Canal street in the SoHo neighborhood of Manhattan. This brick-and-mortar store is a testament to Knickerbocker's commitment to community and sustainability, featuring a carefully curated selection of products made from high-quality, sustainable materials. The store also acts as a gathering place for people with similar interests to get together and express their love of fashion, creativity, and authenticity. With its prime location in one of New York's most vibrant neighborhoods, the Knickerbocker flagship store is a must-visit for anyone who shares the brand's values and aesthetic.
In conclusion, Knickerbocker is a company that is both distinctive and unique in the world of fashion. It has succeeded in building a brand that is steeped in New York's history and culture and dedicated to sustainability, community, and innovation. Knickerbocker is undoubtedly worth looking into if you're searching for a brand that is authentic, timeless, and meaningful.