ROWSE: Raw, Organic, Vegan, and Sustainably Sourced Skincare for the Conscious Consumer
ROWSE was founded as a tribute to nature, with a deep commitment to sustainability and ethical practices. The brand believes that respecting the planet and its people is an ongoing process, and it strives to make the most ethical and conscious beauty choices possible. ROWSE's green ambition goes beyond labels and packaging, encompassing everything from sourcing and manufacturing to a long-term commitment to give back to the planet.
The ingredients used in ROWSE products are raw, organic, vegan, and sustainably sourced. The brand prioritizes local producers whenever possible to reduce its carbon footprint, and processes ingredients as little as possible using techniques that respect the environment. All formulas are researched, tested, and developed in the brand's in-house laboratory by pharmacist Lamia El Khadiri.
ROWSE believes that less is more, and that together is always better. The brand's products offer a better choice for the conscious consumer, and it is committed to giving back to the planet in the long run. ROWSE currently collaborates with Plant for the Planet, a non-profit organization run by kids and young people, to raise awareness about the climate crisis and take action by reforesting the planet.
In addition to its commitment to sustainable ingredients and practices, ROWSE partners with small, independent laboratories in Spain to manufacture its products using cold-pressed processes instead of heat or chemical solvents, which are commonly used in the beauty industry. Working at a human-scale in small batches allows the brand to ensure traceability, maximum freshness, and quality. ROWSE also favors glass packaging over recycled plastic and uses recycled boxes for shipments. This not only serves an aesthetic purpose but also ensures that the packaging can be infinitely reused and recycled.
In conclusion, ROWSE is a brand that embodies sustainability at the heart of raw beauty. The brand's commitment to ethical sourcing, manufacturing, and packaging practices, as well as its dedication to giving back to the planet, sets it apart from other beauty brands. ROWSE's approach to sustainability and its connection to nature through raw, organic, vegan ingredients, and a focus on local producers, makes it a conscious choice for the environmentally aware consumer.